WEBINAR 2:
Why Digital PR Is Now Your Most Powerful AI Visibility Tool
AI systems don't trust brands talking about themselves - they trust what credible third parties say. Every PR placement, every trade mention, every expert quote is a signal AI uses to decide who to recommend.
Most PR campaigns aren't built with this in mind and this webinar changes that.
Presented by JBH Digital PR Director Rebecca Moss, you'll learn exactly which campaign formats drive AI visibility, which publications AI systems trust most, and how to design campaigns that deliver for both traditional PR and GEO outcomes simultaneously.
You’ll learn:
✅ How AI systems use third-party validation to build 'recommendation certainty' and why this is the PR opportunity
✅ Which publications AI systems trust most and how to identify them for your sector
✅ The three campaign formats that produce the strongest GEO signals: original research, expert commentary and trade bylines
✅ How to design a Digital PR campaign that delivers for both traditional KPIs and GEO outcomes simultaneously
✅ How to measure the AI search impact of PR campaigns: moving beyond coverage volume and DA scores
You’ll leave with:
✅ A framework for evaluating any PR campaign's GEO potential before you pitch
✅ The AI search campaign checklist
✅ Practical brief language to take back to your team immediately