GEO is not a technical SEO project, it is a structural commercial strategy - one that determines whether your brand is present at the most high-intent, high-value moment in the modern buyer journey: when they ask an AI system who they should work with.

Getting board buy-in means speaking their language: the risk of inaction, measurable progress, and a clear line from GEO activity to commercial outcomes.

This capstone webinar - presented by Andy Holland, covers how to make the case, how to set the right metrics, and what a practical six-month GEO roadmap looks like for a brand starting from scratch.

You’ll learn:

✅ The three-layer GEO model: extraction, reinforcement, validation

✅ How to frame AI visibility risk in language that lands with CFOs

✅ The metrics that matter and how to report progress without vanity stats

✅ JBH's monthly AI visibility audit and prompt testing protocol

✅ Why siloing SEO, Digital PR and GEO destroys compound val

You’ll leave with:

✅ A board-ready GEO presentation framework to help get budget approved

✅ An actionable system to measure your brand's recommendation presence over time

✅ Access to JBH's GEO Starter Guide to optimise earned, owned and paid channels for AI search