The webinar will cover
Why campaign fails are rarely talked about
Digital PR campaign fails are something we all experience - whether we work client or agency side, but they are never easy to swallow and are rarely discussed outside the office. So we wanted to make this a more open and honest conversation, one that all PRs can relate to.
How leading PRs manage campaigns when they go wrong
In this very frank, yet fun webinar hosted by Jane Hunt, cofounder of JBH, three leading PRs will discuss the campaigns that kept them awake at night, providing examples of those that could and could not be rescued, how they handled client communication and offering tips to help others avoid similar mistakes
Rebecca Moss - Digital PR Director at JBH
Rebecca Moss is the digital PR director at JBH North, leading a team of experienced digital PR experts to deliver PR campaigns for clients across a range of sectors, including health, food and travel.
Rebecca works strategically with PR and SEO teams to ensure the campaigns JBH creates not only build brand awareness and credibility for our clients, but are also sensitive to current news stories.
Bethanie Dennis - Senior Content and Digital PR Manager at AGY47
@BethanieJane / @theweeklypr
Bethanie Dennis is a Senior Digital PR and Content Manager at AGY47, a marketing agency focused on activating sales growth for ecommerce brands. She also runs The Weekly PR, a weekly newsletter that sends all of the latest successful brand campaigns and best digital PR articles to you. She has experience working on clients such as House of Fraser, Clarks, GSK, and ATG Tickets.
Nathan Abbott - Head of Client Strategy at Kaizen
Nathan is Head of Client Strategy at Kaizan and a seasoned speaker on the digital PR circuit