We've invited Thierry Ngutegure, data and insights manager for Rise At Seven to discuss the types of mistakes we're making when we use data in our digital PR campaigns and how to solve or avoid them.
The webinar will cover:
Ideation phase: How we approach “I wonder if there’s is data on” vs “We should do a survey about”
Research techniques: How not everyone gets 110% out of their surveys/reach techniques and the analytical tricks we’re missing
Content creation: 32% is not a third and 22 people in Leeds does not speak for the entire of Leeds - data etiquette
Methodologies: why your methodology should be as good as your headline/hook
Thierry is the Data & Insights Manager at Rise at Seven, overlooking everything data and research-orientated. Aligning with operational efficiencies, reporting strategies for SEO/PR, data-led content creation, data journalism and consumer research.
An expert in data-led insight, Thierry’s roots in biological sciences and consumer economics makes sure the audience is always at the core of everything.
Thierry’s client experience spans Berghaus, MyHermes, Missgudied, PrettyLittleThing, Gocompare, Uswitch, MyProtein, GAME, Ladbrokes and Badoo/Bumble.
Follow Thierry on Twitter