If you're working on PR campaigns for brands in the personal finance sector then this is the webinar for you!
JBH has invited personal finance journalists Tara Evans from The Sun and Adam Williams from the Telegraph to share insight into how the pandemic has affected their roles, the types of pitches they want to receive and the opportunities for brands. Plus they will be providing tips to help you secure coverage.
The webinar will cover:
How the roles of journalists and editors have changed
How the pandemic and economic climate has impacted the news desk
What type of stories should PRs be pitching?
What stories get the best engagement from their readers?
How to optimise pitches for coverage
Q&A - opportunity to ask Tara and Adam questions
Tara Evans is the Digital Consumer Editor at The Sun Online. In the past Tara’s stories have been turned into Dispatches documentaries, informed BBC Watchdog and led investigations for The Guardian.
Tara has a special interest in growing online and social audiences, investigative journalism and developing new formats.
Adam Williams is an award-winning financial journalist working for the Daily Telegraph and Sunday Telegraph. He predominantly covers mortgages, property, investments and banking. He has previously written for publications including the Guardian, the Mirror and Moneywise.
Adam was awarded both Mortgage Journalist of the Year and Investment Journalist of the year at the prestigious Headlinemoney Awards in 2020.