If you work in content marketing or digital PR then this is the webinar for you.
JBH has invited Mark Johnstone, creative content expert to discuss the most common challenges and pitfalls we all face during the ideation process, whether ideating for content or digital PR campaigns.
In this 40 minute special, we’ll be discussing the ideation process, from structuring ideation sessions, to developing the right mindset to ensure ideation is positive and productive and the importance of curiosity. Mark will be sharing his experiences and what he’s learnt from his time at Distilled and as a creative consultant, as well as providing plenty of examples of effective and iconic content campaigns.
The webinar will cover:
The most common challenges and traps
Why you need to have a curious mindset
How to get out of an ideation rut
The most effective starting points
Mark is a creative content consultant and the founder of Content Hubble helping marketing teams make better content.
In his previous role at Distilled, he transformed the agency's content offering - setting up and growing the creative team, and creating content that received over 18 million visits and 1.4 million social shares.
He’s also spoken at Inbound by HubSpot, SearchLove by Distilled, the Content Marketing Show and Turing Festival. In his presentations, Mark aims to demystify the creative process and boil it down to concrete actionable advice. His presentation, 'how to produce better content ideas' has been viewed 4.1 million times.
Follow Mark on Twitter